SEOToolSet® SEO Training Course

SEO training is critical for anyone wanting to excel at Search Engine Optimization (SEO). Bruce Clay India delivers an in-depth three-day training course covering SEO principles, our SEO approach, strategies and methodologies and access to our SEOToolSet®. Presented by Bruce Clay, the president of Bruce Clay, Inc., this established training program is the best face-to-face SEO program available. Read for yourself the student reviews of our SEO Training Course from attendees at Bruce Clay trainings around the world.

The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 10 years of search engine research and successful search engine optimization for clients. On top of the already proven material, the new 2010 course includes emerging trends, blended or universal search, useful strategies for social media, the optimization of digital assets for search as well as additional content on link building and SEO checklists. More than 2,500 students have taken Bruce Clay, Inc.’s SEO training courses around the world, with many returning annually year after year.

The course is relevant to all people seeking to learn about SEO or enhance their existing knowledge and skills. The course covers search engine optimization basics through to advanced concepts and methodologies. The course also features a session on ethical practices and our SEO Code of Ethics.

Sample SEOToolSet® SEO Training Video

SEOToolSet™ training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.

The functionality and features of our powerful search engine optimization tools, the SEOToolSet®, are explained and used throughout the course. All students receive a free one-year subscription to access the SEOToolSet® as a bonus with the training.

The Bruce Clay training course and materials are detailed and constantly updated to include the latest developments globally in the search engine, Internet marketing and search engine optimization industries, as well as step by step guides on optimising your website including real life examples.

The training course forms part of the Bruce Clay, Inc. SEO Certified Analyst Certification, putting you on the path to becoming a certified search engine optimization analyst should you choose. There is no additional cost for certification.

Bruce Clay has been delivering SEO training in sunny California for over eight years, with courses now held in the United States, India, Italy, Japan and Australia. The training is based on over 10 years of research and experience in the search engine optimization industry. The course is acknowledged as the leader in SEO training due to the depth of content and the knowledge and expertise of Bruce Clay in the SEO industry. The course is a must for those serious about delivering search engine traffic to their website.

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Who benefits from the course?

Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. This includes marketing managers, marketing directors, business owners, online marketers, online advertisers, marketing consultants, new media consultants, webmasters, IT managers, in-house SEO analysts, and anyone working with search engines or in the search engine optimization and marketing industries.

What is covered in the course?

• Getting high rankings in search engines
• Increasing click through rates from searches
• Selecting the most appropriate keywords for your website
• Selecting the optimum keyword density and distribution for your website
• Analysing your, and your competitors’, websites
• Designing and structuring your website in the correct manner to achieve high search engine rankings
• Setting up your hosting and technical structure to optimise rankings
• Making sure your website is regularly and fully spidered by the search engines
• Submitting your pages to get them indexed in search engines
• Increasing the number of inbound links using our Linkmaps™ tool
• Improving link popularity
• Analysing website visitors using our PathMaps™ tool
• Monitoring your search engine rankings as well as your competitors
• Optimising your website in an ethical manner
• Using our SEO tools to implement the Bruce Clay methodology

What is included?

Here's what students receive for their course fee:

• The 3-day training course (including meals and refreshments)
• Two detailed course manuals filled with proven information in full colour (valued at Rs5,000)
• Access to the SEOToolSet®, PathMaps™ and LinkMaps™ tools for 12 months (valued at over Rs95,000 in subscriptions alone)
• A graduation certificate
• Eligibility to take the Advanced Certification exam (at no additional charge)

Who can get Advanced Certification?

Many of those who take our search engine optimisation training course are themselves search engine optimisers. With those individuals in mind, we extend an invitation to take our Advanced Certification exam following the SEO three-day training course and become an SEOToolSet® Certified Analyst. For students who pass the exam, certification offers several benefits including spam audits to ensure compliance with standards and the right to display the certification seal — an industry recognized standard of excellence. There is no additional charge to take this exam after completing our three-day standard-to-advanced SEO training.

Course Dates

The 3 day SEO training course will take place in Gurgaon, India, for the first time on 3 to 5 August 2010.

Booking early is essential if you would like to secure a place. Course numbers are kept small to ensure optimum knowledge transfer to all attendees, and previous courses have been oversubscribed.

Course Times and Location

The course begins at 08:30 and ends at around 17:00 each day.

The training course is held near New Delhi at the following location:

The Palms Town & Country Club
B Block, Sushant Lok Phase 1
Gurgaon – 122001

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Course Fees

The fees for the three-day SEOToolSet® SEO Training course are Rs29,900 + 10.3% Service Tax or US $1200. On registration we will forward you an invoice for payment at the appropriate time, along with further course information.

Registrations close on Tuesday 27 July, booking early is essential if you would like to secure a place. Course numbers are kept small to ensure optimum knowledge transfer to all attendees, and previous courses have been oversubscribed.

Contact us to ask about Group Discounts for three or more people from the same company.

Sign up now! This will be Bruce Clay's only SEO Training course in India this year. Don't miss the opportunity!